Like many other buildings around the world, Staples Center has a different name in some countries. The US is one of them and it’s called “The Fabulous Forum.”
Staples Center is a multi-purpose arena in Downtown Los Angeles. It was originally named the Great Western Forum when it opened in October of 1999. However, after Staples acquired the naming rights to the building in 2006, they rebranded it as Staples Center.
Staples Center has long been one of the most popular arenas in both the NBA and pop culture. Several celebs were almost certainly in attendance at whatever event was on the calendar.
However, you may have noticed that Staples Center is no longer known as “Staples Center.” Crypto.com Arena is the new home of the Los Angeles Lakers, Clippers, Sparks, and Kings.
So, what’s the deal with that?
Why is the Staples Center called anything else?
On May 5, 2021, at the “Jaripeo Sin Fronteras 2021” news conference, an external image of Staples Center was taken. | Getty Images/Emma McIntyre
The owner of the historic downtown LA facility formerly known as Staples Center, AEG, announced in November that the structure will be renamed. It was stated that it will be known as Crypto.com Arena and that it would begin on Christmas Day.
Money, like everything else in the world, is at the root of the transformation.
Staples, the office supply firm, has a 20-year deal to hold the building’s name rights, according to former Los Angeles Times writer Arash Markazi. It later agreed to a long-term contract. But, according to ESPN, money speaks, and Crypto.com is allegedly paying $700 million over the course of 20 years in the new arrangement, making it the wealthiest of its type.
So, what is Crypto.com all about? It’s a cryptocurrency platform featuring sponsorship partnerships with the UFC, Montreal Canadians, Philadelphia 76ers, Formula One, and other sports teams. It was also just created in 2016, demonstrating the rapid rise in popularity of cryptocurrencies in recent years.
Many memorable events had occurred at Staples.
The announcement of the name change came as a shock to everyone, not only because the arena had been known as Staples Center since its inception in 1999, but also because it had hosted a slew of memorable occasions.
Shaquille O’Neal and Kobe Bryant of the Los Angeles Lakers gave it a magnificent start by winning three NBA titles in the first three years of its existence. In all, the Lakers won six championships and played in a number of historic games at Staples Center. Bryant’s 81-point outburst at Staples led the Lakers to a Game 7 victory against the Boston Celtics in the 2010 NBA Finals, and he subsequently scored 60 points in his last NBA game.
They weren’t the only Los Angeles team to achieve success at their home arena, the Staples Center. Although the Los Angeles Clippers have yet to raise a banner at the arena, the Kings have won two Stanley Cups and the Sparks have won three WNBA championships.
The Grammy Awards, NBA and NHL All-Star games, and several tributes for notable personalities like as Kobe Bryant, Nipsey Hussle, and Michael Jackson have all been held at the arena.
The announcement about the Staples Center elicited conflicting reactions.
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Because of the history of the arena, which was formerly known as the Staples Center, not everyone is overjoyed by the news.
According to Farbod Esnaashari of Sports Illustrated, Paul George commented, “It will surely be odd.” “It’s the same spot, but it’s almost as if you’re erasing the history here by renaming it.”
Russell Westbrook of the Los Angeles Lakers, on the other hand, is simply thrilled it’s the same building.
“Staples Center has so many beautiful memories,” Westbrook told USA Today’s LeBron Wire. “Just for me as a child growing up in LA, so many fantastic things have transpired in that facility, regardless of the name.” “The structure is remains the structure.” And it is the most essential thing. All you can think of is that.”
Shaq, who won three championships and established himself as an NBA superstar at Staples Center, seems unconcerned about the name change.
On an edition of The Big Podcast with Shaq, O’Neal remarked, “I’m delighted they’re taking the name of the Staples Center down.” “That was our structure….” Shaq and Kobe will always own the Staples Center.”
Whatever your feelings about the name change, getting accustomed to calling it Crypto.com Arena will take some time. For many, the Staples Center will always remain Staples Center.
RELATED: Vanessa Bryant Reminds Lakers Fans of the Real Name of Staples Center Ahead of Name Change
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Staples Center, formerly known as the Great Western Forum, was originally built in 1967. The name change occurred on December 23, 2008. Reference: staples center name change date.
Frequently Asked Questions
Why is Staples Center changing their name?
A: Staples Center is changing their name from the LA Sports Arena to STAPLES on October 17th.
Is Staples Center changing their name?
A: Staples Center is changing their name to AXS Center and the former owners, Los Angeles-based AEG, are now part of a new company called DTLA Entertainment Group.
Why didnt Lakers change their name?
A: The Los Angeles Lakers is a professional basketball team in the National Basketball Association. They have been called The Fabulous Forum of Fear and Mighty Ducks.
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